‘If labels for GM food were present, would consumers trust them?’ Insights from a consumer survey in Uganda
Enoch Mutebi Kikulwea1, José Falck-Zepedaa2 and Justus Wesselera3

1 Georg-August-University Goettingen, Department of Agricultural Economics and Rural Development, Platz der Goettinger Sieben 5, 37073 Goettingen, Germany. E-mail: ekikulw@gwdg.de; emkikulwe@gmail.com

2 Environment and Production Technology Division, International Food Policy Research Institute, USA. E-mail: j.falck-zepeda@cgiar.org

3 Technische Universitaet München, Agricultural and Food Economics, Germany. E-mail: justus.wesseler@wzw.tum.de

Abstract

Food labelling is costly. Food labelling is often demanded with the introduction of new food products such as genetically modified (GM) food. If consumers do not have trust in the label, scarce resources are wasted. This paper investigates factors affecting the trust in food labels among Ugandan consumers. The results suggest that older, less-educated individuals of smaller household sizes and with trust in government institutions have more trust in food labels. Other factors were also found to be important. The government has to consider those differences in consumer trust when designing a GM labelling policy.

Environment and Development Economics
PB – Cambridge Journals Online
AU – Kikulwe,Enoch Mutebi
AU – Falck-Zepeda,José
AU – Wesseler,Justus
TI – ‘If labels for GM food were present, would consumers trust them?’ Insights from a consumer survey in Uganda
SN – 1469-4395
PY – 2014
VL – 19
IS – 06
SP – 786
EP – 805
M3 – 10.1017/S1355770X13000636
UR – http://dx.doi.org/10.1017/S1355770X13000636
ER –

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